Hello everyone! Today, I want to share an inspiring story from my own experience that illustrates the Amazon leadership principle of "Disagree and Commit." This principle is all about fostering an environment where everyone can openly share their thoughts and opinions while also being able to move forward as a united team, even when you don't fully agree with the chosen direction. Let's dive into my story and see how this principle can be applied in practice.

The Case Study: A Bold New Project

A few months ago, I was leading a project where our team was tasked with developing a new e-commerce platform for a client. The team comprised of various experts, including engineers, designers, product managers, and marketing specialists.

As we brainstormed ideas for the platform, one of our team members, Jane, proposed an innovative and untested feature that would set our product apart from competitors. While it was undoubtedly a groundbreaking idea, it also carried a significant risk of failure, as it required a considerable amount of resources and time to implement.

Many team members, myself included, were skeptical about the viability of this new feature, fearing it might delay the project and lead to cost overruns. Despite our concerns, we engaged in a robust and candid discussion, each of us expressing our thoughts and opinions on the matter.

Disagreeing but Committing
As the deadline for making a decision approached, I recognized that we would not reach a unanimous agreement on whether to pursue Jane's idea. In the spirit of the "Disagree and Commit" principle, I encouraged my team to express their disagreement openly but also asked them to commit to the chosen path once the decision had been made.

After a thorough evaluation of the risks and potential rewards, I decided that the team would move forward with Jane's idea. I explained my rationale and acknowledged the concerns raised by the skeptics. Despite our disagreements, we all committed to support the decision and work together towards the successful implementation of the new feature.

Results and Takeaways

In the end, the bold new feature turned out to be a massive success, greatly exceeding our expectations and delighting the client. The project was completed on time and within budget, thanks to the collaborative effort of the entire team.

The experience taught us several valuable lessons:

  1. Encourage open dialogue: The "Disagree and Commit" principle works best when everyone feels comfortable expressing their thoughts and opinions. As a leader, I found it essential to encourage open dialogue and create an environment where all voices were heard.
  2. Embrace diverse perspectives: Differing opinions can lead to innovative solutions and better decision-making. I learned to recognize the value of diverse perspectives and not to be afraid to challenge the status quo.
  3. Commit to a shared goal: Once a decision has been made, it's crucial for the entire team to commit to the chosen path, even when they disagree. This commitment helped to foster unity and ensured that everyone was working towards a shared goal.
  4. Trust your team: Trusting your team members is essential for the success of any project. I learned to believe in their ability to execute and support them in their endeavors, even when I had concerns.

In conclusion, the Amazon leadership principle "Disagree and Commit" is a powerful tool for fostering innovation, collaboration, and unity in a team. By encouraging open dialogue, embracing diverse perspectives, committing to a shared goal, and trusting your team, you can overcome disagreements and achieve remarkable results together.

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